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How to benefit from mobile marketing for your business

Mobile marketing is a great potential source of traffic, customers, and profit for your business, but is still largely untapped. Nevertheless, over the next three years, it is predicted that more than half of current Internet users will access the web through mobile and other devices.

Mobile marketing provides a very personal type of interactivity to build relationships with your prospects. It is not just about public bombardment with text SMS marketing messages. Mobile-friendly web sites and mobile applications mean that marketers can reach a much larger target audience.

The figures are very clear and competition in the mobile direct marketing sector is still comparatively low.

Increase in mobile subscribers

There are 4 billion people with worldwide mobile phones. In fact, there are nearly five times more cell phone owners than laptops and computer owners, especially home-ready internet.

IT research company Gartner predicts that over the next three years more than half of current Internet users will have access to the web via mobile and other handheld devices.

"There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicating that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, home utilities, and Electronic devices, ”says BuzzCity CEO, KF Lai.

This is a very global trend. BuzzCity's recent survey queried 1,798 mobile users in the US, Asia, Africa, Western Europe, and the Middle East and showed that 90% purchased products or services directly through their mobiles.

The trend towards mobile marketing

It is really no surprise that the fastest-growing marketing technologies and emerging channels are mobile, rich media, and social media. All you need to do is search on some popular keywords for internet marketing and the online home business industry to see how these methods are being adopted with enthusiasm by all marketers.

Unica recently released its "The State of Marketing 2010" from the latest Global Survey of Marketers and has drawn some surprising conclusions.

The survey reported that "almost half of the marketers have already embraced social media marketing, and adoption is healthy on most social media outlets, such as blogs, Facebook, and Twitter. However, integrating social media with other marketing Marketers need to think more. Strategy. "

Despite the rapid increase in potential audience, "mobile marketing" is a relatively new practice. The term describes marketing on or with a mobile device such as a cell phone, using WAP or text messaging to communicate between the business or the customer.

The importance of mobile marketing continues to grow with more than 30% of mobile marketers.

Nevertheless, despite the economic downturn, mobile advertising has grown over the last 1-2 years (around 100% in the UK). The total is much smaller than advertising on the Internet, which was higher than what was spent on TV last year.

However, the Mobile Marketing Association suggests that mobile marketing is likely to pick up as handsets equipped with new technology, including mobile broadband, are ubiquitous and change in consumer behavior.

The response of marketing vendors is also second to none. For example, 84444.com recently launched its Do-It-Yourself mobile marketing campaign that can be run from a desktop computer facility. YouTube is drastically changing its mobile web presence and has now started incorporating advertisements on its mobile site.

How to tap into the mobile market

Anyone in business should always be on the lookout for new ways to reach their customers and divert attention from new prospects. And mobile marketing maybe just a golden ticket.

Your mobile user is permanently switched-on, impulsive, and ready to chat at the drop of a hat. Who wouldn't want to tap into mobile marketing? It is the ultimate direct response tool.

Mobile marketing, you might argue, is probably a more captive audience. When someone has their phone in their hand and downloads the page, they are much busier than a desktop-based website. It is a more powerful direct response tool than the Internet.

Mobile conversations are five times more likely than web or email marketing. And, obviously, the competition is very low because no one really knows about it.

So what changes do you need to make in your business to attract mobile customers?

Okay, first you should make sure that your website is mobile-friendly, especially if you are sending text SMS messages to your mobile contacts with active web links. There are a ton of reasons why this is important, but mostly because mobile is a quick and impulsive type of medium, you want the recipient to be able to follow the link and get to a useful page more quickly.

Consider that customers in your email list will be reading their messages well on their phones. So you want to keep your main message and link 'above the fold' to use a newspaper word. To clarify: when you are accessing email from mobile, it sometimes gets long trimmed, so enter your link quickly and remember the rules for making headlines.

But also, along with SMS, your mobile user may be able to click your call to action link in an email and fetch the page right there and then from their phone's web browser. When they return to their PC they will visit your website.

Google is actively hunting for decent mobile-enabled sites in its search results, as it is a great source of revenue for them if their users are happy. There are not enough mobile sites there. To learn how to create a Google-friendly mobile version of your site and you can rank higher than your regular desktop site.

There is a whole spectrum of solutions to make your webpage mobile friendly. These range from simple and inexpensive, to adding a code you have added to your WordPress blog for a more complex and expensive decision to create a complete code and a complete mobile website.

Is your site being indexed by Google on the mobile search engine?

Mobile site maps in Google are different from normal site maps. See your webmaster tools for help on that. And list yourself in Google local business listings. Google has a way you can create a mobile landing page within that tool. It works best for brick and mortar businesses, but it is all good web presence.

Google knows that people search differently on their desktops. They actually have a specific mobile keyword research tool. Not a bad idea, so, for mobile search, different algorithms are using search engines to find clues.

Another thing to remember to keep your mobile text ads short is to reflect the style of social networking conversations. Opera (one of the mobile browsers) data shows that 41% of people accessing the mobile web are visiting social network sites, MySpace, Facebook, Twitter. These are added and mesh together as a tool, so these advertisements need to work together.

Automating the SMS Text Marketing Process

If you currently capture the names and email addresses of your visitors, you want to add a mobile phone area to your web page capture form. With a list of numbers, you can get your mobile direct marketing power by sending automated, scheduled SMS or text messages to your customers.

Internet marketers have known for years that money is in a relationship with your email list. As mobile marketing continues to decline, chances are your phone list will become the gold standard.

SMS has an astonishing 97% open rate - and usually within the first 5 minutes of receiving the message. That is powerful for marketers! If "autotextor" replaces autoresponder, do you have a business strategy for that dramatic change?

Early adopters always make the most money. So look at mobile marketing and see what a difference your business can make.

 

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